MAKING CONNECTIONS/
DELIVERING RESULTS
CONNECTING YOU TO CANADA'S
TOP MEDIA PROPERTIES FOR
OVER 20 YEARS
OUR MISSION
At Impulse Media Sales, we often do business with agencies and advertisers who are buying media in both the U.S market as well as Canada. We take the opportunity to introduce you to the nuances of media buying in Canada vs. the U.S, and bring you up to speed on how things are done north of the border.
01 / EDUCATE
At Impulse Media Sales, it's our job to introduce new agencies or clients to the market by educating them about media buying in Canada. The buying experience in Canada differs from the United States for many reasons. We take the time to explain these differences to our partners, and guide them through the process from start to finish.
02 / CONNECT
Based on your goals in the market, we will help connect you to leading opportunities in television and digital media across multiple broadcast partners. We have a wide variety of capabilities in Canada, so we'll help to find the most effective strategy for your campaign goals, and make the best recommendations for your client to ensure a successful campaign.
03 / DELIVER
We are committed to finding the best possible media mix for you or your client, so you can meet and exceed your campaign goals. We are experienced in the market, and know how to create a campaign experience Canadian consumers respond to, Read more about our television and digital opportunities below.
MEET OUR TEAM
RICK TICHMAN
PRESIDENT
KATIE ECKROTE
ACCOUNT EXECUTIVE
LAURA VELAZQUEZ
VP/NATIONAL SALES MANAGER
KATHLEEN JENNINGS
ACCOUNT MANAGER
JACKIE PAEZ
ACCOUNT COORDINATOR
CANADA 101
Part of our job is to help you get comfortable working in the Canadian market. Below is some information to help you get familiar with the size and scale of the Canadian media market. Additional information on how the Canadian market stacks up against the U.S market can be found at the bottom of this page.
POPULATION 2+
TOTAL TV HOUSEHOLDS
HOUSEHOLDS
NUMBER OF TV MARKETS
33.2MM
13.6BN
14.7MM
41
TORONTO is the #1 market in CANADA, & the 4th largest market in NORTH AMERICA
ADVERTISING EXPENDITURES
$14MM
TV ADVERTISING EXPENDITURES
$3.5BN
TWO OFFICIAL NATIONAL LANGUAGES
ENGLISH
&
FRENCH
FYI
All creative airing in Canada must be Closed Captioned as mandated by the CTRC.
All creative airing in Canada must receive ThinkTV approval. For more info on ThinkTV approval, click here.
As of 12/30/2019, all media rates in Canada will be quoted in NET CDN dollars. To learn more, click here.
For step by step instructions on how to submit your spot to ThinkTV for creative approval, click here.
FOR MORE STATS ON CANADA VS. UNITED STATES MARKET
TELEVISION
OUR TELEVISION PARTNERS
Impulse Media Sales has the pleasure of representing a number of Canada's top media groups. For a full list of all stations we work with, please click here.
DIGITAL
DIGITAL OPPORTUNITIES
Our media partners are constantly expanding their digital offering in Canada, so be sure to ask your Impulse Media Sales Representative for the latest digital opportunities for your client.